It's All About the Company Culture
It’s a new year, and while many people have set resolutions to lose weight or to improve their financial standing, there’s no better time to evaluate your career path. Are you working for a company that appreciates your time and effort? Do you enjoy your job or are you someone who counts down the hours until Friday comes back around?
Life is short and the fact is that we spend a good percentage of it working. It makes no sense to spend so many hours of your day in a position that doesn’t make you feel happy or valued. If your current role isn’t giving you the warm fuzzies, make a resolution to take the next step in your career.
Everyone deserves a job that they enjoy. It’s even more important to work for someone that values company culture and work life balance. You want a company that makes employees feel like a team and a family.
Why company culture is so important
Company culture isn’t just another catchphrase. It’s a crucial part of running a successful business. Without company culture, employees are likely to feel less engaged and less motivated.
You want your business to feel like a family. Your employees should feel like they’ve found an employer that values their time, skills, and knowledge.
Companies that have a strong organizational culture benefit in many different ways. Here’s how.
Increases employee engagement
One of the biggest benefits of having a solid company culture is employee engagement. When your workforce is motivated, passionate, and connected to their work and the company, everyone wins.
Happy employees stick around longer, which boosts retention and lowers turnover. Engaged employees will also have a positive impact on your company’s profitability. In fact, a Gallup poll found that an engaged workforce increases profitability by 22%.
Company culture has a huge impact on employee experience. Whether you’re looking to keep talent or recruit talent, your company culture must be high on the list of priorities. A winning company culture inspires employees to engage with their work and to stay motivated.
Want to boost productivity? Work on your company culture. Your organizational culture plays a huge role in employee engagement and satisfaction. Build a culture that balances your employees’ needs while still aligning with your company’s goals.
For example, maybe your company prioritizes teamwork, but some of your employees are more independent. A good company culture allows you to work with the needs of all employees, no matter their preferences.
When employees feel valued and cared for, they’ll reward you with increased performance and productivity. This helps to maintain a healthy bottom line and a solid business reputation.
Studies have found that satisfied employees are more productive. This means that your company culture has a direct impact on how well your employees work.
Create a winning culture and you’ve unlocked the secret to success.
Reduce employee turnover
No one wants to work at a job where they feel like they don’t fit in or aren’t valued. If you have a negative company culture, you can all but guarantee that it will force good employees to leave.
Your goal as a business owner should be to create a company culture that is:
While not every employee will fit within your company culture, creating one that firmly aligns with your mission and core values keeps your workforce engaged and happy. A strong company culture means a strong workforce.
As with most business processes, company culture isn’t one and done. Culture must be maintained and improved as needed.
Improve recruitment numbers
Employees value company culture more than you may think. Around 35% of employees said they would pass on their ideal job if the company’s culture wasn’t appealing.
When it comes to growing your workforce, company culture isn’t something that you can hide. Candidates will get an idea of how your business operates almost immediately. These thoughts and feelings will guide them towards making their decision.
The best way to avoid losing out on top candidates is to create a company culture that leaves a good lasting impression.
In the age of hashtags and catch phrases, it’s all too easy to get lost in the words. While it may seem like just another trend, company culture is something that has been and remains to be important. If you want to run a successful company with a happy, engaged workforce, creating the right company culture is a must.
At the end of the day, people want to work for an employer that values them. The more welcoming and engaging your culture is, the more successful you’ll be in the short- and long-term.